EXPERIENCE THAT COMES FROM RUNNING THINGS, NOT ADVISING ON THEM
Most recently, I was Managing Director of an established independent digital agency, leading the business through a period of change, stabilisation and operational reset.
Before that, I founded, ran and exited my own agency between 2010 and 2020.
Earlier in my career, I worked in the creative industry with brands including Clarks, Dyson, Pepsi and Katy Perry. That experience still shapes how I think about creativity, standards and commercial reality.
I’m not a specialist in one narrow discipline. My strength is understanding how the commercial, operational and human parts of a business interact - especially under pressure - and helping bring those things into better alignment.
I’m often most useful when:
A business has outgrown the way it currently operates
Leadership teams are under pressure or not fully aligned
The path forward is not obvious
There is a need to simplify, prioritise and move forward with clarity
“I’ve had the pleasure of working with Dave over many years, and hold him in very high regard. He brings a rare ability to quickly make sense of complex situations, offering clarity, sound judgement, and a calm, measured perspective. He’s someone I trust and would recommend without hesitation to any organisation navigating growth or change.”
Marianne Moss - Marketing Head: inc. Coty, Colgate-Palmolive, Evan Evans
"What sets Dave apart is his instinct for business. He doesn't just understand strategy in the abstract - he reads a situation quickly, finds the signal in the noise, and helps you see what actually matters. I've seen him take complex challenges and reframe them in ways that make the path forward clear.
For any founder or leadership team that's outgrown how their business works, Dave is who you want in your corner. Not someone with a framework to sell you, but a sharp, experienced mind who invests in understanding your specific situation and gives you honest, grounded thinking."
For any founder or leadership team that's outgrown how their business works, Dave is who you want in your corner. Not someone with a framework to sell you, but a sharp, experienced mind who invests in understanding your specific situation and gives you honest, grounded thinking."
Mark Wilkinson - Client CTO - Insight Direct
"Dave operates in a space I know well, where the hard calls most leaders defer lead to inertia and quietly erode commercial performance. He understands how growth, people and pressure collide, and he's properly pragmatic: unafraid of getting into the weeds, rather than analysing the mess from a safe distance. You feel sharper and better equipped for having him in the room."
Guy Whiting - Chief Operating Officer - Brandwidth
If you’d like to talk something through, feel free to email.