Summary
I'm a seasoned digital creative leader with extensive experience in design, creativity, agency management and business development.
I trained in Graphic Communication, specialising in information design, a forerunner to what we now know as UX. Since then my career, both agency and client side, has progressed through digital marketing, advertising and platforms. My creative skills have been applied to websites and platforms, online campaigns, games, social media and rich emails and digital out-of-home. However I also have significant print and brand identity experience.
During my tenure at Spicerack, the agency I established, I negotiated a retained services contract with Dyson, with whom I worked across all categories from 2015 to 2020. The following year I exited the agency, and spent 2 years fulfilling multiple career ambitions. As well as 2 NED positions, and mentoring 3 agency seniors, I also creatively directed the launch of a brand that was at one point the world’s no.1 trending NFT collection.
September 2023 > Spicerack - Strategic
I have been supporting Spicerack with business development, partnerships, marketing strategy and a bold pivot towards platform development and AI/ML integration.
June 2022 - June 2023 > Lucky Punx - Co-Founder / General Manager
With 2 friends, I went on a massive web3 journey during the peak interest in NFTs. Using the decentralised blockchain Ethereum, chosen for its carbon-neutrality, we successfully sold a collection of 7,777 unique digital artworks in under a day, briefly registering as the world's no.1 trending collection on global trading platform Opensea.
January 2021 - August 2022 > EVO - Non-Executive Director
EVO are a leading Somerset-based design agency, known for their innovative e-Commerce and web heritage. I successfully steered their leadership team through a significant strategic business transformation.
December 2020 - April 2022 > Your Nature - Business Planning Adviser
Your Nature is a family-owned and run business who produce vegan, nature-friendly and environment-conscious beauty products. I supported them in professionalizing their business during a critical period.
April 2010 - December 2020 > Spicerack - Founder / Managing Director / MD
Spicerack is a B Corp certified digital agency. Based in the heart of Bristol, and retained by SEGA, we create innovative websites and eCommerce stores, bespoke platforms, social and display campaigns and eCRM. We’ve also been pioneering machine learning/AI since 2020.
Clients have included Dyson, LG, SEGA, Clarks, Under Armour, Clinique, Chloé, Calvin Klein, Katy Perry, David Beckham, Häagen-Dazs & Schwartz
February 2008 - March 2013 > Estée Lauder Companies - Contract digital creative
Online display, emails, social ideas, design & production.
Brands inc. Estée Lauder, Clinique, Bobbi Brown, La Mer, Origins & Tom Ford
June 2006 - November 2010 > L’Oréal Group - Contract digital creative
Online display, emails, games ideas design & production.
Brands inc. Garnier, Maybelline New York & L'Oréal Paris
July 2004 - April 2010 > Jaywing - Freelance digital creative
Design and production of online campaigns.
Clients inc. Sky, Pepsi, Madame Tussauds, Snack a Jacks and Activia
January 2007 - March 2008 > Five by Five - Freelance digital designer
Production of rich media online campaigns.
Clients inc. Sky, Activision, Momentum Films, B&Q, Cancer Research
December 2005 - April 2008 > Hearst - Freelance digital designer
Ideas, design and production of campaigns and games for Hearst advertisers.
Clients inc. Colgate, Braun, Habitat, Nescafé & Boots
October 2005 - December 2006 > M&C Saatchi - Digital designer
Design and production of rich media online campaigns.
Clients inc. Singapore Airlines, Australia Tourist Board and ITV
January 2004 - April 2004 > Reading Room - Interim Creative Director
August 1998 - December 2003 > Profero - Designer > Creative Director
As a designer at this trailblazing agency I was involved in many digital firsts, whilst building an award-winning creative team. As a board director I was engaged in business strategy, including helping set up the Milan office. I was also heavily involved with the IPA and the newly formed IAB.
Clients inc. Sky, BBC, Child Protection, Police, Army, BT, CNN & Disney