Dynamic rich media online campaign with integrated video
Ideas & Creative Direction - Myself
Design - Myself
Production - Myself / Spicerack
My original scamp
Created a series of online campaigns for Hill’s Pet Nutrition, built around three key product ranges. Using existing video assets and tight media constraints, we developed full-bleed animated executions that delivered a rich, video-like experience without the need for rich media serving. I led the creative approach and delivery across seven campaigns between 2019 and 2020.