Dynamic rich media online campaign with integrated video
Ideas & Creative Direction - Myself
Design - Myself
Production - Myself / Spicerack
My original scamp
Hill's - campaign creation
For Hill's Pet Nutrition, I was briefed on an online campaign highlighting 3 key ranges. We were presented with a range of video assets of cats and dogs, but a media plan that required standard media only. We applied our passion for file-size wizardry, and were able to create a rich and dynamic campaign with full-bleed animation; it felt like video, but required no rich media serving or costs. I worked on 7 online campaigns for Colgate-Palmolive owned Hill’s, between 2019 and 2020.
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