Ideas & Creative Direction - Myself
Design - Myself
Production - Spicerack
One of multiple rich media ads
Creative Direction - Myself
Design - Myself
Production - Spicerack
My original scamp
Rimmel London - dynamic campaign
This is one of the most forward-thinking campaigns I've ever produced. It was 2015, and word on the street said Flash was dead; browsers would no longer support it, and all future online campaigns would need to be HTML5. It was coming, but it wasn't here yet. Nevertheless, we decided to make the switch with this campaign. If that wasn't pushing it enough, it had a live clock, with dynamic messaging displayed according to what time of day you saw the ad. Flash campaigns were already in crisis - blocked on many sites, with expensive creative being replaced by static back-up ads. Our HTML5 campaign reached parts other campaigns couldn't reach. I won a 3-agency pitch to produce online campaigns for Rimmel London in 2014, and continued to do so regularly for 3 years.
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