Ideas & Creative Direction - Myself
Design - Myself
Production - Spicerack
One of multiple rich media ads
Creative Direction - Myself
Design - Myself
Production - Spicerack
My original scamp
Rimmel London - Dynamic Campaign
Produced one of the early HTML5 campaigns at a time when Flash was still widely used but increasingly restricted. The campaign featured dynamic creative with a live clock, adapting messaging based on time of day. By moving away from Flash, the work reached placements that were no longer accessible to traditional formats. I led the account following a three-agency pitch win in 2014, delivering campaigns for Rimmel London over the following three years.
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