David Beckham - launch campaign

For David Beckham's first fragrance, Beyond, we were provided with a 30-second TV commercial that showed him connecting with the innocence of his childhood. As well as producing multiple online formats across desktop and handheld, we were also tasked with digital out-of-home formats. Our significant creative challenge was to deconstruct a 30 second landscape TVC with a voiceover, and reconstruct it as a 6 second portrait out-of-home format with no sound.

Client - David Beckham

Ideas & Creative Direction - Myself

Design - Myself

Production - Spicerack

One of multiple rich media ads

Creative Direction - Myself

Design - Myself

Production - Spicerack

You may also like