Science in Sport - brand identity

Science in Sport creates mechanics for the machinery of man. We’re the unseen force behind personal bests, world records and photo finishes. At the heart of everything we do is the simple belief that if you don’t put high performance sports nutrition in, you won’t get your full potential out. I worked with Science in Sport for 3 years, creatively directing their website, and responsible for all their reactive on-site advertising creative. In 2014 I was responsible for the creation of updated global brand guidelines to inform the usage of their rapidly evolving identity, products and audiences.

Deviations from guidelines can reduce the effectiveness of communication, and weaken the Science in Sport brand equity.

The Science in Sport logo is available in 3 different formats, with the 2 main formats each having 2 variations.

Brand colours

Applying brand principles takes time and effort, but the stories Science in Sport tell are all the stronger for it.

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