Interactive game within a homepage takeover
Client - Fiat
Ideas & Creative Direction - Myself
Design - Myself
Production - Spicerack
Fiat - Game & Campaign
Delivered an interactive campaign for Fiat, in partnership with Stylist, to promote a collection of limited edition 500s. The work centred on a homepage takeover, with the 300x600 format acting as a tool to personalise and send digital postcards directly from the ad. I developed the original concept and artwork, taking the idea through to final production.
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