Interactive game within a homepage takeover
Client - Fiat
Ideas & Creative Direction - Myself
Design - Myself
Production - Spicerack
Fiat - game & campaign
To promote a collection of limited edition 500s, Fiat in collaboration with Stylist tasked Spicerack to bring to life their concept for an interactive campaign. Shown here is my original artwork used to illustrate how the concept might work. We subsequently went ahead and produced a takeover of the Stylist homepage, whereby the 300x600 ad format became an interactive toolkit to personalise a postcard. This could then be downloaded, or sent to a recipient directly from the ad.
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