Kenikeni - brand identity

Kenikeni is a small independent studio, making educational apps that stimulate the imagination and encourage children to discover and engage with the world around them. Immersive adventures like Peg and Pog, available worldwide on the App Store, help children build early vocabulary and become familiar with the world around them. I led the pitch which won the brand identity project for Kenikeni. By dragging and dropping characters, animals and objects, children join Peg, Pog and their cat Cosmo in bringing to life 8 scenes full of sounds, words and animation. We came up with the idea of a logotype that playfully spells out the name in the style of a child's finger interacting with the brand.

The strokes of the logotype emulate the different pressures of a child's finger interacting with a handheld device.

The logotype (logo) should always have room to breathe.

Using the following combination of the height of the ‘K’ and the ’n’ ensures that the logo has the necessary uninterrupted space.

The Kenikeni logotype is custom-created lettering, and should never be replaced by a font or any other typeface.

The (ik)on exists for small format requirements.

It helps the brand remain familiar and recognisable within the format of media such as handheld devices.

Kenikeni | Kannot

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