Dyson - campaign production

My work for Dyson began in 2015, when I was briefed on the pivotal luxury hair dryer 'Supersonic'. Under my creative, art and production direction, Spicerack built the enormous online launch campaign, including translations across 34 global territories. From there, working with Dyson's exceptional in-house creative team, I led the production of 100s of online campaigns across all categories for over 6 years. Before exiting my founding ECD role, I negotiated the agency's retained services contract with Dyson; the brand's first such agreement with a digital creative agency. I've chosen to show just one project. My responsibility for Dyson was clear: best-practice, highest quality production, creatively directed by Dyson's creative teams. On occasions of extreme bottlenecks, I supported on the full package; working with supplied photographic assets, I assisted with ideas and designs, and worked on the final production. As follows is one such example...