TechRadar takeover
Ideas & Creative Direction - Myself
Design - Andrew Griffin
3D, Production & Technology - Spicerack
Ideas & Creative Direction - Myself
Design - Andrew Griffin
3D, Production & Technology - Spicerack
LG - Launch Campaign
Created a homepage takeover campaign for LG’s Optimus 4X HD, built around the idea “It’s out of this world.” We developed a space-themed concept using a 3D modelled handset to showcase video-led messaging around speed, performance and endurance. User interaction expanded the ad into a full-page night sky experience, with animated stars and additional content. The campaign was adapted across multiple formats and publishers, including TechRadar and Stuff.
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