TechRadar takeover
Ideas & Creative Direction - Myself
Design - Andrew Griffin
3D, Production & Technology - Spicerack
Ideas & Creative Direction - Myself
Design - Andrew Griffin
3D, Production & Technology - Spicerack
LG - launch campaign
The Quadcore Optimus 4X HD was a well-received smartphone from LG. Working with the headline 'It's out of this world', I set about devising a space-age homepage takeover concept that would work with multiple sizes of online ad formats. In order to illustrate claims of speed, performance and endurance, we 3d-modelled the handset, and used it to display rich video which reflected these qualities. Interacting with the ad expanded its content area, but also turned the entire homepage into a night sky of twinkling and shooting stars. Each takeover combination needed to be individually set up for homepages which included TechRadar and Stuff.
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