Superdrug takeover
Ideas, Creative Direction & Design - Myself
3D & Production - Spicerack
MTV takeover
Client - Katy Perry / Coty
Ideas, Creative Direction & Design - Myself
3D & Production - Spicerack
Delivered digital campaign production for the launch of Katy Perry’s Killer Queen fragrance. We recreated the throne room setting from the TV commercial as an interactive backdrop, enabling the film to play within a rich, immersive format. To support wider rollout, we rebuilt the bottle in 3D, producing a rotating sequence that felt like video while remaining within standard media file-size limits. The campaign ran across major platforms including MTV and Vogue.