Clinique - game & campaign

Clinique and Shortlist were my clients at the same time. As a result, Shortlist and I came up with a zany idea for a Clinique campaign aimed at men. For a chance to win an iPhone, or Clinique goodie bags for runners-up, readers were invited to upload their worst fashion faux pas, which could be viewed and voted for. The highest vote won. It was an extremely successful campaign; although I don't have visuals of the finished item, the following storyboard shows my final, approved design.

Online game and supporting campaign

Ideas & Creative Direction - Shortlist & Myself

Art direction - Myself

Design - Myself

Production & Technology - Myself & Spicerack

Where it all began - emailed to Shortlist and Clinique after explaining the original concept

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