Maybelline New York - game & campaign

Maybelline New York had an idea for a game for their new Dream Sun Glow Bronzer range. I worked with them on scripts and storyboarding, and then took on the task of designing and building it, briefing the scene creative to illustrator / animator Luella Wright. The game allowed the player to choose from the Sunglow products, and then select from an extensive wardrobe of outfits. A range of dating outcomes matched the make-up and outfits. I produced online campaigns, landing pages, games and rich emails for L’Oréal Group brands including Garnier and Maybelline New York for 5 years, from 2006 to 2011.