Hard to believe, but in 2011 Clarks launched a pair of sneakers that doubled up as a ball. The brief was fantastic; I was given the prototype to play with, and tasked with coming up with an impactful online campaign to promote it. My concept required innovative new ad-serving technology that allowed 2 ad formats to communicate in order to move the story from one ad to another. My idea was for the ball to bounce through the top ad, fall through a hole at the end and bounce into the ad format below. There, it would spring open into the pair of sneakers, rotating 360 degrees on an interactive plinth revealing key features in streamed video on roll-over. In order to achieve this, we had to create the whole moving sequence using 3D modelling. Everything about the technology for this campaign was innovative at the time. It's fair to say that at multiple times during the project I had doubts over whether we could pull it off. I won a 4-agency pitch to produce online campaigns for Clarks in 2010, and continued to do so regularly for 9 years.
