Clarks - Launch Campaign

Created a digital campaign for a Clarks sneaker that transformed into a ball, built around an interactive, multi-format storytelling concept. The idea connected two ad placements, with the ball moving between formats before opening into the product and revealing features through video. The sequence was fully 3D modelled to achieve the animation and interaction within standard media constraints. I led the work following a four-agency pitch win in 2010, continuing to deliver campaigns for Clarks over the next nine years.

Ideas & Creative Direction - Myself
Design - Andrew Griffin & Myself
3D, Production & Technology - Spicerack
My original sketches show an idea I had involving an armadillo, which wasn't enthusiastically received.
Yes - they actually produced this.

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