During my 2.5 years away from operations at Spicerack, as well as fulfilling 2 NED positions, I co-founded Lucky Punx, an innovative NFT collection. The aim was to learn more about web3. Collections of our size were aiming to sell out in under 48 hours; ours sold out in under 48 minutes. At one point during the mint, it was the highest trending NFT collection in the world. I couldn't do justice to my 12 months' involvement on this page. We created a unique concept and collection that quickly gained a global presence and following. Before launch we had over 17,000 Twitter followers. The artist was Andrew Griffin, whilst the web3 tech behind the auto-generation that randomised the traits to create the characters, and so much more, was all down to Spicerack. My roles included firstly having the vision to create a collection, and then managing and steering the project from start to finish, including the many marketing and supplier relationships. My role also involved creative ideas and art direction, and I represented Lucky Punx in over 15 online / digital radio interviews in the pre and post-launch weeks.
