Before moving into leadership and advisory roles, I spent many years in the creative industry. That experience still shapes how I think - especially around ideas, communication, standards and the relationship between creativity and commercial outcomes. It is no longer the focus of my day-to-day work, but it remains an important part of my background. A selection of that work is shown here.

Lucky Punx - web3 creation
2023
Hill's - campaign creation
2019
Dyson - campaign production
2018
Kenikeni - brand identity
2018
David Beckham - launch campaign
2015
Rimmel London - dynamic campaign
2015
Innovation Centre - brand identity
2015
Science in Sport - brand identity
2014
Katy Perry - launch campaign
2013
LG - launch campaign
2012
Clarks - launch campaign
2012
Clinique - game & campaign
2012
Fiat - game & campaign
2011
Pepsi - competition campaign
2010
Garnier - rich media campaign
2010
Maybelline New York - game & campaign
2007
Police - recruitment campaign
2003
Sky Digital - launch campaign
1998
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